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Les Ballets de Monte Carlo - Monaco Government - Societé de Bains de Mer

The first event of its kind in Monaco, organized by Les Ballets de Monte Carlo, the Monaco Government, and Societe des Bains de Mer. 

Held on July 1, 2017 in the Place du Casino of Monaco, the event was a celebration of all forms of dance, from the giant barre for the public, break dancing, ethnic world dance, pole dancing. It cumulated at midnight with a special concert by Italian Antonio Castrignao and an original performance by Les Ballets de Monte Carlo choreographed by Jean-Christophe Maillot. 

Equilibre Monaco was responsible for the digital advertising of this event, from creating a dedicated Facebook page to targeted advertisements on Google and YouTube. Thanks to the wide reach of these campaigns, the actual audience attendance was over 3X larger than forecasted. Our team on side ran a Facebook Live feed, resulting in over 101,000 views from around the world.