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BOUTSEN DESIGN // Monaco

Boutsen Design is a specialist luxury interior supplier for aircraft, yachts and residence. Equilibre Monaco provided a combination of strategy consulting for new digital platforms, as well as complete event management:

  • Social media strategy, consultation, and analytic reporting
  • Copywriting for all marketing channels, including website, brochures
  • Press Release writing & press relations 
  • Email marketing 
  • Brand Development of new Boutsen Design Yachting division 

Event Management: 

  • EBACE 2016 - Invitation organization, email marketing, on site organization
    • Creative campaign for promotional poster including photoshoot
  • Monaco Yacht Show 2016 - Complete A-Z organization of exclusive private event in the Monaco Yacht Club. Guest Lists, email marketing, invitation development, logistical operations, sourcing, guest relations. Total of 16 Luxury partners including:
    • Airbus Corporate Jets 
    • DIOR 
    • Aston Martin
    • Monaco Private Label