BOUTSEN AVIATION // Monaco
Officially Appointed by HSH Prince Albert II of Monaco
“As I value precision and attention to detail in all of Boutsen Aviation’s communications, Equilibre Monaco’s effective skills in language, technical capability, and creative strategy have greatly improved our company’s image both online and offline.” – Thierry Boutsen, Founder & Chairman
- Responsible for all content and copywriting of the Boutsen online and offline presence
- Press releases, press relations, event management, marketing reports, corporate brochure
- Social Media Strategy, Management, Content
- Creation & launch of new social media platforms Facebook, Twitter, Instagram, Linkedin, Youtube
- Daily social media content across all platforms
- Analytics and Optimization on social media & website
- Creation of newly launched online journal platform "The Expert's Corner"
- Email newsletter
- Video teasers & video content creation
Creating a social media presence for Boutsen Aviation allowed for a time-established company to have a modern and digitally focused image, which in turn was effective for their own clients’ trust. Several clients have since commented on the effective communication management, sophisticated language, and exceptional exposure over the past 12 months.